BLA Divisions

BLA services three distinct geographical markets: Australia, New Zealand and the Asia Pacific region. BLA Distribution is proud to be servicing these regions, with a product range that currently exceeds 15,000 product lines. BLA Distribution distributes some of the most internationally recognised and trusted brands available, such as Humminbird, Minn Kota, Cannon, SeaStar Solutions, Mastervolt, Marinco-BEP, Lewmar, Ocean Kayak, Old Town, and Whale to name just a few.

At BLA Distributionwe measure our success by the satisfaction of our customers. We strive to deliver on promises, and work consistently to provide excellent service. BLA Distribution's products are continually being improved with programs and systems at the forefront of innovation. It is these ideals that have created our leading profile within the industry.

Throughout this website you will notice featured stores in addition to the Store Locator, which serves to point the customer to their closest dealer in their local area. Although this list does not represent our entire customer base, the stores featured throughout this site have chosen to become part of our new program offering.

Your order will be facilitated by BLA Distribution on behalf of the dealer networks which have chosen to become part of this program. BLA Distribution is a wholesale distributor representing the independent dealer network.

Our staff have an enormous amount of industry experience and knowledge. Let us share our passion with you.


BLA Distribution Head Office is located in Brisbane; the Australian arm services over 3000 representing retail, OEM (Original equipment Manufacturers) and other related trade accounts. Our main distribution centre is 12,000 m². We also have warehouse facilities located in Melbourne and Perth. Each warehouse has a supporting state based sales team servicing their localised markets, giving us a distinct advantage. This gives BLA Distribution the leading edge when servicing the local market. If you have a specific enquiry regarding the Australian division, then please send an email to or fax 1300 BLA FAX (1300 252 329).


The New Zealand division is based in Auckland and similar to Australia, it services local retailers and OEM accounts. Our sales team are highly skilled and focus a great deal of attention on exceeding the customer service requirements for this market. If you have a specific enquiry regarding the New Zealand division, then please send an email to


BLA Distribution export department is based in Brisbane, Australia. This department services the Asia Pacific region and regular visit the Territories as well as exhibiting at the major international boat shows such as PIMEX, SEAEX, CIBS. If you have a specific enquiry regarding the export division, then please send an email to